1. BE A BUILDER
You should be building your email list at every opportunity. This includes existing clients, new clients, subscribers to your blog and professional introducers.
2. BE SPECIFIC
Segment your email lists to increase your responses rates. Targeting your messages to a specific group will improve your open rate, click through and conversions.
3. BE CREATIVE
The single biggest factor in whether your email gets opened or not is the subject line. ‘Spring Update’ or ‘Latest News’ aren’t likely to break any records. Put yourself in a client’s position, does that subject make you want to find out more? If not don’t send it.
4. BE INTERESTING
The content you send out must be relevant, up to date and interesting. Vary the style of the emails you send out, number of articles and overall length.
5. BE REGULAR
The aim of your email marketing should follow AIDA – Awareness, Interest, Desire and Action. To move clients through these stages you need to be in regular contact with them and make sure there’s a call to action telling them what to do next.
6. BE COMPLIANT
Always include your company name, unsubscribe link and a valid reply to address. Best practice suggests you should include your physical mailing address too.
7. BE AN ANALYST
One of the great things about email marketing is that you can easily track how it’s performing. Once you have a base line in place the next step is to test the variables, which might include the subject line, the call to action and the time email is sent.
8. BE CALLING
If you want to get more from (or get started with) email marketing we’d love to help. Call 01253 969166 and tell us where you’re up to.